As a case study for this week I decided to look at a popular
morning news program: the Today Show.
The program begins with the lead stories
of the day. These topics are a particular focus of the public interest and as a
result the news program leads with demanding news stories, before discussing
the topics later in the show.
Journalist Sylvia Jefferies is the news
reader on the program, with live reads every half hour throughout the show. The
day's top stories are repeated throughout the program as it airs in the early
hours of the morning. By repeating the news as it develops throughout the
morning, viewers are able to keep up to date with information as it happens,
and it also caters for the fact that all viewers wake up at various times of
the morning.
In addition, between each news segment there are charactistic
topics aired by the program including ‘live political interviews’, ‘money
minute’, ‘block of cash’ and ‘girls on the grill’. These topics add flavour and
personality to the program, offering viewers a new version of news
entertainment.
The program runs for a few hours with each segment being explored
throughout the show, and a new aspect of news developed in each story. A number
of feature stories also make up the segment with live interviews and archived
footage used to add to the packages.
As previously mentioned there is a large panel of rounds
Journalists and Presenters that cover individual fields. Carl Stephanovic and
Lisa Wilkinson are co-hosts for the program. Sylvia Jefferies covers news; Tim
Gilbert covers sport; Steven Jacobs covers weather; Ross Greenwood covers
finance and Richard Wilkins covers entertainment and celebrities.
As a suggestion for the show’s producers, I would offer more
political news in the agenda. There are specific presenters for sport, weather
and finance, but there is no specific presenter to cover daily politics.
Despite having some guest speakers and reporters covering politics, a daily
political update would gain the attention of a more informed audience. 
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